SM: Education moves us

Born in Spain and resident in Brazil since 2004, SM is a cultural and educational project that is composed of two integrated areas: the development of educational solutions and Fundação SM’s social work.

After updating its global brand, SM started to showcase its ambitions clearlier: more than a historical and traditional publisher, this company for educational services walks along the school community towards the future. To represent this close relation, Megalo was invited to develop a campaign that approached this partnership between SM and the schools, beyond textbooks and school material.

By considering SM’s recent repositioning, we used a well-known feature of the brand as our motto: the tagline “Education moves us”. That was the cornerstone for us to develop the idea behind their 2020 institutional campaign and its unfolding.

 

Client

SM Educação

Year

2019

What we did

The education that moves SM for 80 years
puts its whole network in motion

Real stories, values put to practice

Increasingly closer to educators, SM keeps learning from its experiences and supports the mission to transform life stories through education. So, we gathered educators, principals, relationship managers and students from every part of Brazil to share these stories with us.

Tagline of the campaign

Reinforcing the school community’s protagonism, SM’s tagline varies according to the character portrayed in each piece, bringing life and a name to the concept