The “Semêa” project is a social initiative promoted by the Bunge Foundation to empower small rural producers in expanding their knowledge and adopting new technologies for soil conservation, water preservation and deforestation prevention.
To maximize the project’s impact, our challenge was to create the name, tagline, and visual identity aligned with the project’s main focus, which is to promote low-carbon agriculture and enhance the technological capabilities of small grain producers, increasing their productivity and ensuring global food security sustainably.
The planting cycle, represented by the germination of a sprout.
This is the inspiration behind the design of the letter “e”, the symbol of our brand.