The brand

Vuxx is an urban logistics startup that connects cargo drivers with companies that need to make deliveries. Starting from the contract until the final destination, they manage the entire process easily and fast by their app.

Challenge

Besides modernizing the platform’s system in order to make it faster and more intuitive, the company went through a name change.
The previous name, Gadle, didn’t clearly deliver the company’s service and was replaced by Vuxx, which references the VUCs – semi-light and light trucks for urban deliveries -, it’s straightforward and easy to pronounce.
With a new name, there was the need to create a new brand. Megalo was invited to create and develop Vuxx’s entire visual universe.

Solution

The main concern in this project was to portray agility, easiness and flexibility into the brand’s design. To make the service that the company offers stand out, we focussed on user experience making reference to routes and connections. The concept of the journey that links a point to another, from loading to delivery.