Visual Identity
Bunge Foundation operates in several fronts, always compromised with valuing people. It has programs that seek to value the past, ensuring that the learning acquired does not get lost; transform the present with development activities; and build the future, rewarding initiatives that make the difference.
The visual identity was developed in order to build a unique perception of Bunge Foundation, its field and its programs. A slogan was created along with identity, and to celebrate the foundation’s 60th anniversary, a label was made to accompany the brand throughout the year 2015.
This work was carried out not only with visual communication and brand perception, but also with the hierarchy of the brands within the programs and areas of Bunge Foundation.
The Bunge Foundation work fields establish a relationship with past, present and future. They are: valuing the past, transform the present and build up the future. Each area embraces programs related to their own concept.
The slogan was created to communicate the essence of the work performed by Bunge Foundation. Adding talents that work in different areas, the foundation contributes to sculpting a better future.
The identity is built around an illustration. The continuous and solid line represents a thread whose goal is to create a single view on the Bunge Foundation activities, reinforcing that with the same base and consistency, different programs are built. Each portion of the illustration represents a specific area: value the past, transform the present and build up the future.
